GEO & AEO Consulting — Enterprise B2B
GEO & AEO CONSULTING FOR THE SYNTHETIC ERA.
Traditional SEO is dying. If you aren't optimized for Generative Engines, you won't exist to your buyers. We build the architecture that forces AI to cite you.
Generative Engine Optimization (GEO) is the practice of architecting content, structured data, and authority signals so that LLMs — ChatGPT, Gemini, Claude, Perplexity — consistently cite your brand in generated responses. Answer Engine Optimization (AEO) engineers that same content to win zero-click placements in Google AI Overviews and Bing Copilot.
Core Services
WHAT WE BUILD
AEO Extraction
Answer Engine Optimization. Own the direct answer. Win the zero-click landscape with structured content that answer engines extract, surface, and attribute to you.
GEO Dominance
Generative Engine Optimization. Stop being a link. Become the cited source in ChatGPT, Gemini, Claude, and Perplexity — before your competitors realize the game has changed.
Data Architecture
Certified analytics frameworks rebuilt for the Synthetic Era — capturing AI referral attribution, citation-to-conversion measurement, and generative engine performance.
The Consultant
WHO YOU'RE WORKING WITH
Kevin Walsh has spent 15+ years architecting enterprise content and analytics systems for Fortune 500 brands — building the data foundations that measure what matters. Through Brainpan.AI we now apply that same systems thinking to the most urgent challenge in content marketing: becoming the brand AI cites when your clients ask.
- 15+ years Web Analytics & data architecture
- MBA — marketing strategy & analytics focus
- Certified: Adobe Analytics Business Practitioner
- Certified: AI SEO / GEO (SkillUp), GenAI for SEO (IBM), AI Fundamentals (Google)
- Specialist in AEO, GEO, and content attribution
- Enterprise B2B engagements across SaaS, financial services, healthcare, and professional services
- Founder, Brainpan.AI — Synthetic Era consultancy
Client Outcomes
"We were invisible in every AI response our buyers were using for vendor evaluation. Brainpan AI's GEO audit identified exactly why — and within 90 days we were being cited in ChatGPT for our core category terms."— VP Marketing, Enterprise SaaS (name withheld by request)
Client identity withheld by mutual agreement. Full case study available on request under NDA.
Common Questions
GEO & AEO EXPLAINED
What is Answer Engine Optimization (AEO)?
Answer Engine Optimization (AEO) is the discipline of structuring content so that answer engines — including Google AI Overviews, Bing Copilot, and Perplexity — extract and surface your content in zero-click responses. AEO relies on structured markup, FAQPage schema, and entity clarity to win direct answer placements without requiring a click.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the practice of architecting content, structured data, and authority signals so that large language models — including ChatGPT, Gemini, Claude, and Perplexity — consistently cite your brand in their generated responses. Unlike traditional SEO, GEO targets AI-generated answers rather than blue-link search rankings.
What's the difference between GEO and AEO?
GEO focuses on getting cited inside AI-generated responses from LLMs like ChatGPT and Gemini. AEO focuses on winning zero-click answer placements in Google AI Overviews and similar features. Both require structured content and entity authority, but target different AI surfaces and require distinct technical strategies.
How long does it take to get results from GEO or AEO?
Most clients see measurable citation lift within 60 to 90 days. Initial wins — structured data fixes, entity disambiguation, FAQ schema — often surface in AI Overviews within 30 days. Full citation authority in generative AI typically develops over 3 to 6 months of consistent implementation.
Why isn't traditional SEO enough anymore?
Traditional SEO optimizes for blue-link rankings. But AI-powered search — via Google AI Overviews, Bing Copilot, ChatGPT, and Perplexity — is rapidly replacing clicks to websites. Enterprise B2B buyers increasingly ask AI for vendor recommendations before visiting any website. Brands not optimized for generative engines are invisible in those answers, regardless of their organic rankings.
What does a Brainpan.AI GEO audit include?
A GEO audit covers: LLM citation testing across 5 major models, competitive AI share of voice analysis, content architecture gap assessment, structured data and schema review, entity disambiguation strategy, and a prioritized 90-day implementation roadmap. Delivered as a comprehensive report with actionable recommendations.
THE INTELLIGENCE HUB
Everything your team needs to understand GEO, AEO, and what it actually takes to get cited by an AI — expert FAQs, strategic guides, and a 20-term Synthetic Era glossary. All schema-marked. All free. Built for CMOs and enterprise marketing leaders.